LinkedIn post preview
Preview how any URL looks in a LinkedIn post. Check the title, description, image, and link card before publishing.
Title
https://www.framer.com
Preview LinkedIn link posts
A LinkedIn post preview shows whether your shared URL looks credible in a professional feed. Check the Open Graph image, title, description, and domain before posting a campaign, article, or product page.
Title
Check that the LinkedIn card title is credible, specific, and aligned with the professional context in which the link will appear.
Title
Description
framer.com
Description
Use the description to explain the business or editorial value of the destination. Avoid generic language that could apply to any article, company, or campaign.
Title
Description
framer.com
Image
Inspect the image for professional presentation, safe cropping, and sufficient contrast. Logos and product details should remain clear at feed size.
Favicon
A recognizable favicon reinforces the publisher identity when people continue from the LinkedIn feed to the website or browser tab.
Title
Description
framer.com
A practical guide to LinkedIn link previews
LinkedIn relies heavily on Open Graph metadata when it creates link posts. A careful preview protects brand credibility and makes articles, campaigns, and product pages easier to understand in the feed.
How LinkedIn reads a shared URL
LinkedIn’s crawler fetches the public page and extracts Open Graph title, description, image, and canonical information. Access restrictions or slow media can weaken the resulting card.
Why professional context changes the copy
LinkedIn audiences often evaluate relevance quickly. Specific outcomes, audiences, or subjects usually communicate more value than broad promotional statements.
Open Graph fields LinkedIn depends on
The OG title and image have the strongest visible impact, while the description and canonical URL support context and consistency. All values should describe the same destination.
Designing images for the LinkedIn feed
Use a clear focal point and avoid placing important text at the outer edges. The image should remain understandable beside both short posts and longer commentary.
Common LinkedIn preview problems
Frequent issues include stale images, missing descriptions, redirected URLs, blocked crawlers, and titles that were written for search but feel awkward in a social feed.
Refreshing stale LinkedIn metadata
LinkedIn caches fetched information. Inspect the final public URL after updates and use its post-inspection tools when a previously shared page continues showing old content.
A LinkedIn publishing checklist
Confirm the audience, align the post and card messages, validate metadata, inspect the image crop, test the canonical URL, and review the final post before publishing.